Abdol Mehdi Nasirzadh; zara Frahani; leila soltanian
Abstract
The aim of present research is to identify the obstacles and challenges of university students' sports marketing at Physical Education department ofPayame Noor university. This research was a descriptive analytical research. The statiscal populations were Director Generals of Physical Education department, ...
Read More
The aim of present research is to identify the obstacles and challenges of university students' sports marketing at Physical Education department ofPayame Noor university. This research was a descriptive analytical research. The statiscal populations were Director Generals of Physical Education department, deputies, Physical Education faculty members active in field of strategy and Heads of departments physical education Payam Noor were provinces, which total of 50 people. The data collected A researcher- made through the questionnaire included 55 questions the validity and reliability (91/.) Were distributed. The data were collected by SPSS software version 16 and for data analysis to rank the Friedman test at the significant level (./.5) and matrix of internal and external factors evaluation was used. Results showed that the physical education organization in the current situation of 10 strengths, 10 weaknesses, 10 opportunities and 10 threats is facing. forming a marketing department, Lack of knowledge among employes of the marketing planning process, Regarding the role sponsors in the planning of student sport and failure to allocate sufficient funds for the development of student sport's highest importance. The results showed that some of the obstacles and challenges such as, Shortage of sites and specialized publications, lack of media coverage, lack of marketing strategy,Weakness in attracting sponsors, lack of meetings with organizations active marketing of the most important challenges that must be considered by managers.
Mehri Safarnezhad; Abdol Mahdi Nasirzade
Abstract
The purpose of the research is to develop marketing strategic plan for Iran Sport for all Federation(ISFAF). The research method is descriptive-analytic, a type of strategic study. The statistical population consisted of members of the board of directors, chairmen of committees, provincial councils, ...
Read More
The purpose of the research is to develop marketing strategic plan for Iran Sport for all Federation(ISFAF). The research method is descriptive-analytic, a type of strategic study. The statistical population consisted of members of the board of directors, chairmen of committees, provincial councils, associations and the strategic council of ISFAF, a researcher and a sports strategy marketing stakeholder and a marketing strategist who were totally 132 People. Using random stratified sampling and Cochran formula, 95 people were selected as samples. Data was collected by interviewing and researcher-made questionnaire. Initially, an interview was conducted to determine the strengths, weaknesses, opportunities and threats in the formulation of a Strategic Marketing Plan for ISFAF in the Strategic Committee, with a panel of experts on Delphi (SWOT), and its validity was confirmed by professors of sport management & marketing. The reliability of the research tool was obtained using Cronbach's alpha coefficient for strengths, weaknesses, opportunities and threats respectively of 0.84, 0.87, 0.91 & 0.93. The data from this questionnaire were analyzed by descriptive and inferential statistics such as Friedman test, using SPSS software version 22. The Strategic Sports Marketing plan has 12 strengths, 11 weaknesses, 10 opportunities and 9 threats. The position of strategic marketing plan for ISFAF is in the conservative region (WO). Fourteen strategies were developed to fulfill the mission of the federation's long-term marketing goals, and set up an operational plan for each of them. The conclusion was that the federation requires the use of conservative and near-invasive (SO) strategies in the field of action.
Abdolmehdi Nasirzade; Shamsaldin Rezaii
Volume 7, Issue 1 , June 2018, , Pages 105-115
Abstract
Football as a major part of sport industry in the world and in terms of economic,social and cultural feature has left a great impact on sports and societies .Activities in a distinct industry are gaining benefit and rejecting harms.Complex relations in the field of management;business and economy rely ...
Read More
Football as a major part of sport industry in the world and in terms of economic,social and cultural feature has left a great impact on sports and societies .Activities in a distinct industry are gaining benefit and rejecting harms.Complex relations in the field of management;business and economy rely on enhancement of the state overseeing and reduction the role of executive government.This paper aims to study Environmental analysis(SWOT) of assignment football clubs to the private sector. To do so, a qualitative research method was adopted, and 31experts who were aware of the subject took part in detailed interviews.The findings from the analysis of the interviews led to the strengths (7cases), weaknesses (15cases), opportunities (7cases), threats (15cases) and strategies(20) .The results showed that Assignment football clubs to the private sector in present conditions is almost doomed to failure. The threat of privatization of football clubs is the lack of income components.
Abdolmedi Nasirzadeh; Mahmood Goodarzi; Abolfazl Farahani
Volume 1, Issue 4 , April 2013, , Pages 31-42
Abstract
The approach of this research was to establishing applicable strategy model of Wrestling Federation by BSC approach. The statistical population consists 90 of the Federation general assembly members, experts and elites who were familiar with Federation. The sample of this study were chosen purposefully ...
Read More
The approach of this research was to establishing applicable strategy model of Wrestling Federation by BSC approach. The statistical population consists 90 of the Federation general assembly members, experts and elites who were familiar with Federation. The sample of this study were chosen purposefully (79 people in the quantitative study, and 11 people in the qualitative study).the qualitative interview and self-made questioner were used as investigation tools. Reliability and validity of self-made questioner was assured through physical education experts and university teaching faculty members opinions. The pilot study as well as internal validity was found to be applicable by cronbach’s alpha coefficient (α=. /83). Collected data analyzed by x2 Klomogorov Smirnov, cronbach’s alpha ,and logical inductive reasoning. The research finding showed the federation had four perspectives ,such as finance ,customer ,internal process ,learning and growth and as well as 16 strategic objective (4 objectives on the finance perspective,5 objective on the customer perspective,3 objective on the internal process perspectives , and 4 objective on the learning and growth perspective),45 measurements (10 measurements on the finance perspective,30 measurements on the customer perspective,7 measurements on the internal process perspectives, and 18 measurements on the learning and growth perspective) 98 initiatives. In the Wrestling federation strategy map there were cause and effect relationships among all perspective and also among some of the different objectives .Ultimately it can be concluded that , suggested perspectives ,strategic objectives ,measurements, qualitative objectives, and initiatives have potentiality of being applied in practicing strategies of federation due to the relationship between federation vision and strategies and its strategies objectives, measurements, qualitative objectives, and initiatives
